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Research papers

Using research to develop a strategic plan for the arts in London

Greater London Arts is the strategic development agency for the arts in London. They decided to produce an Arts Plan for London which would provide, for the first time, a single vision for the arts. In developing the plan, research was conducted...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Cynthia Pinto, Seona Reid
June 15, 1990
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Citation

Pinto and Reid (1990a, June 15). Using research to develop a strategic plan for the arts in London. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/using-research-to-develop-a-strategic-plan-for-the-arts-in-london


Research papers

The art of asking why

In market research, the question-and-answer business is not so simple, and the ease of furnishing answers in everyday life may involve dangerous pitfalls. In social intercourse, it is most likely that what is important for our respondent is important...

Catalogue: ARF Guidelines Handbook
Author: Paul F. Lazarsfeld
January 1, 1990
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Citation

Lazarsfeld, P. F. (1990a, January 01). The art of asking why. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-art-of-asking-why


Research papers

Qualitative research

This is a unique occasion. It is the first time that the Advertising Research Foundation has sponsored a workshop on qualitative research: The state of the art and its future potential.

Catalogue: ARF Guidelines Handbook
Author: Rena Bartos
January 1, 1990
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Citation

Bartos , R. (1990a, January 01). Qualitative research. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research


Research papers

Guidelines for the public use of market and opinion research

This is an effort to state a professional consensus on how market and opinion research for public use should be assessed and what determines how useful, sound, and credible particular research may be in such applications. The guidelines which follow...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). Guidelines for the public use of market and opinion research . ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/guidelines-for-the-public-use-of-market-and-opinion-research-


Research papers

Focus groups

This is the first time the Advertising Research Foundation has issued any document on the role and practice of qualitative research. The present document is offered in the spirit of the ARF mission: 1. “To lead in the development,...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). Focus groups. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/focus-groups


Research papers

How to optimize a sales organisation in the financial area

A company in the financial area had developed a special conception of a sales organisation. One main target of this research was to find the correct way of addressing (advertising, head hunting or other methods) for possible candidates for such a...

Catalogue: ESOMAR Congress 1989
Author: Gisela Stengel-Guettner
September 3, 1989
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Citation

Stengel-Guettner, G. (1989a, September 03). How to optimize a sales organisation in the financial area. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/how-to-optimize-a-sales-organisation-in-the-financial-area


Research reports

What is market research?

This booklet is intended to give a brief outline of what market research is all about and what its principal methods and techniques are. It has been prepared by ESOMAR mainly to help potential users who would like to know more about this specialized...

Catalogue: ESOMAR Publications
Authors: Jack Hamilton, ESOMAR B.V.
September 1, 1989
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Citation

Hamilton and B.V. (1989a, September 01). What is market research?. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/what-is-market-research-


Research papers

The press conference is not enough

The paper draws attention to the poor perceptions of public relations by both practitioners themselves and their clients, examines the reasons for this and postulates that the adoption of professionally conducted research and planning will go some...

Catalogue: ESOMAR Congress 1989
Author: Gillian S. Greenway
September 1, 1989
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Citation

Greenway, G. S. (1989a, September 01). The press conference is not enough. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-press-conference-is-not-enough


Research papers

The role of research in corporate restructuring

This paper will discuss the concept of corporate identity as it is currently understood in Japan and will illustrate the Image/Identity Management Model which has been developed by Landor Associates to accommodate the Japanese-style Cl concept. The...

Catalogue: ESOMAR Congress 1989
Author: Marlyn (Mim) Ryan
September 1, 1989
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Citation

Ryan, M. (. (1989a, September 01). The role of research in corporate restructuring. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-role-of-research-in-corporate-restructuring